"Paying Attention" concerns the politics, ethics and aesthetics of the attention economy. This is the social and technical milieu in which web native generations live much of their lives. It will address key questions like: What architectures of power are at work in the attention economy ? How is it building new structures of experience? What kinds of value does this architecture produce? "Paying Attention" encourages dialogue between researchers from the fields of Cultural and New Media Studies, Philosophy, Education, Communications, Economics, Internet studies, Human Computer Interface Studies, Art and Design. It also seeks the input and insights of creative practitioners exploring critical and alternative uses of new media forms and technologies.